King of Satay Challenge 2018 – A Hit Amongst Satay Masters in Malaysia Culinary Industry

PETALING JAYA, 16 September 2018 – King of Satay Challenge 2018, held today in conjunction with Malaysia Day was a hit with budding satay masters of different races from all over the country, with more than 80 satay masters from various hotels, restaurants, establishment and culinary schools participating. This MICA’s King of Satay Challenge 2018 was to showcase the participants’ talent and skills in the preparation, grilling and serving techniques, both traditional and modern way of serving satay in the Malaysian Famous Food Heritage and gastronomies culinary industry.


The Panel of Judges, The Committees, The Host and The Main Sponsors of “King of Satay Challenge 2018”.


The challenge was a joint partnership effort and hosted by the School of Hospitality and Tourism (SOHT), SEGi University Kota Damansara, with the Malaysian Indian Chefs Association (MICA) as the main organiser. The committee’s Chef Ricky Narayanan, Chef Shanmugam Rajoo, Chef Shahrul Nizam, Chef Ramaeswaran, Chef Kavilan, Chef Anbarasan, Chef Kuberan and Chef Vasan have more than 20 years of experience each in Malaysia and in the international culinary industry. They had won many awards and accolades in this industry.


Malaysian Indian Chef Association committee members with the host and main sponsors from left, Chef Kuberan, Chef Vasan, Chef Bonnie (The Host SEGi University), Chef Anbarasan, Chef Shanmugam, Chef Ramaeswaran, Chef Kavilan, Mr. Loga & Dato Zubir (Owner of Chilli Gilling Terengganu and Malabar Cooking Oil Spices), sitting down from left Chef Shahrul and Chef Ricky.


The King of Satay Challenge 2018 was fully sponsored by Chili Giling Terengganu & Malabar Cooking Oil, and co-sponsored by Tamu Hotel & Suites, New World Hotel P.J., Federal Agricultural Marketing Authority (FAMA), nourish!, Malinja, Chakra Catering, Mr. Banner, Linton University College, OMBAK Kitchen, Mas Awana Catering, California Milk Advisory Board, Sri Manisan, Adabi, Shinsegae-Mamee Food Service, Ajinomoto Malaysia Berhad, Powerchef Uniexpress, Flavorista Sdn. Bhd., Georik Equipments, Persatuan Kebajikan Amanah Persaudaraan Negeri Selangor, Mathavi Tailoring, XLNC Event Management, Bickfords, RAUCH, Eciatto Sdn. Bhd. and Paramount. This event was to promote the traditional and modern style of serving satay, and this is The Chili Terengganu, our main sponsor marketing initiative. The event was attended by more than 200 visitors who witnessed the cookout of satay grilling travelling flavours surrounding the venue of SEGi University.


Chef Bonnie Lopez the Head of School from SOHT said "...this is the platform for culinary industry chefs to showcase their talents and elevate it to the next level”. About 14 professional judges, including the Chief Judge, Master Chef Sabri Hassan, Executive Chef from Tamu Hotel Kuala Lumpur, was impressed by the aspiring talents and skilful participants who handled the cooking process, preparation and grilling methods excellently. Celebrity Master Chef Sabri Hassan has given great support, encouragement and mentorship advices to all the chefs who participated.


Satay is a flavourful Malaysian local favourite inspired dish consisting of small pieces of meat grilled over charcoal on a skewer and served with a spiced sauce that typically contains peanuts. Participants were judged based on the completion time, food hygiene, teamwork, presentation skills, and creativity in raw materials and seasonings applications.


The champion, the Ultimate Satay King Master from New World Hotel Petaling Jaya namely Muhammad Afiq bin Abdul Malek and Nur Effendy bin Mohammad Yusoff walked away with the cash prize of RM 700.00, Challenge Trophy, Medals, Certificates, hampers sponsored by Adabi, Agrobazaar and goodies bag sponsored by Ajinomoto, Chili Giling Terengganu & Malabar Cooking Oil. Meanwhile Nur Aina binti Mohd Fadil & Shamsul Iqmar Shafiq bin Shamsul Hairi and Muhammad Nur Hakimi bin Harith & Aiman bin Ismail bagged the 2nd and 3rd places, respectively. Both teams were from UiTM, Puncak Alam.


The collaboration between SEGi Kota Damansara and MICA provided opportunities for the teenagers to showcase their talents in culinary arts, and, at the same time to increase the awareness on healthy and delicious cooking. Celebrity Master Chef from Gharwal Chefs Association, India (Chef Rana Raj Paal and Chef Monty Rawat) added that “…that competitions like these are a great place to meet the younger and older generation of chefs as well as to look out for new trends in the food & beverage industry.” They said, “MICA and SOHT has done an excellent job in getting the ball rolling and hope to have more collaborations  with them in the future with more culinary activities and events”.


Chef Peter Chan and Chef Billy Lee from Penang Chefs Association also added that the competition was a good avenue to unearth new talents and give budding chefs in the industry the much needed encouragement to retain our Malaysian Food culture and Heritage.


Chef Rizwandy Perin, President of the Melaka Chef Club also acknowledged that it’s a great platform for the both the chefs association to collaborate and work together in the upcoming future events to provide more exposures and industry experience for the culinary apprenticeship events.


Chef Ricky Narayanan and the organizing committees congratulated all the participants for their great effort and hard work for MICA’s King of Satay Challenge 2018 and special thanks is accorded to SEGi University Kota Damansara, the venue host, our main sponsors Chili Gilling Terengganu and Malabar Cooking Oil with Federal Agricultural Marketing Authority (FAMA), all the co-sponsors, panel of judges, special guest, VIPs, Crews, student helpers and visitors to the event.


MICA associates and collaboration with Melaka Chefs Club, Gharwal Chefs Association (India), First Chefs Association of Brazil & Italy (Cuisine), Ristoworld Chefs (Italy), Aregala Malaysia, Aregala Turkiye, Perkumpulan Chef Professional Indonesia (PCPI) and amongst other academic sponsors, namely SEGi University Kota Damnsara, Linton University College, and Silverspoon Culinary College. For details on how to be a Malaysian Indian Chef Association (MICA) member and for updates on their coming activities, please call Chef Ricky on +6011 1532 5708 or Chef Shan on +6012 662 3559. You can also get the updates on the MICA Facebook and Instagram page too.


Congratulations to the Champion from New World Hotel P.J., 1st Runner Up and 2nd Runner Up from UiTM Puncak Alam, Shah Alam.


The Winning Dishes of Traditional and Modern Fusion Satay on Display.


For further information, please contact:

Chef Bonnie Lope (Head of School)SEGi University Kota Damansara                             

Telephone: +6019 270 1559 | Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Chef Ricky Narayanan (President and Founder)Malaysian Indian Chef Association

Telephone: +6011 1532 5708 | Email: This email address is being protected from spambots. You need JavaScript enabled to view it.


Chef Shanmugam Rajoo (Secretary General)Malaysian Indian Chef Association

Telephone: +6012 662 3559 | Email: This email address is being protected from spambots. You need JavaScript enabled to view it. / This email address is being protected from spambots. You need JavaScript enabled to view it.

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