Live up the Hype

Trends come and go, and this is especially true in a food industry that changes at the breakneck pace of Instagram. When you’ve only just caught on salted egg yolk when the world has moved on to cauliflower rice, you’re in trouble.


Be on the pulse of what’s conquering millennial taste buds with Live up the Hype, a brand new campaign by Tropic Choice and Swiss Bear that serves a growing movement of F&B players extolling the virtues of fusion cuisine as the way forward.


Piloting our mission is Gastrowalk, our take on the progressive dining concept that boasts convincing overseas success and promising local potential.


Through such initiatives, you can be a frontrunner – not a follower – in the revolution changing how we eat and think about food in Malaysia.


By coming onboard, chefs and restaurants will receive comprehensive access to expert advice, emerging insights, and innovative applications to tap into the ever-evolving contemporary food market. We help keep your menu fresh and your diners hungry for more, while adding value to your business and establishing it as a trailblazer in the culinary scene.


Live up the Hype Facebook.

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nourish! Magazine

Advancing food science, culinary & agrotechnology | MY • SG

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