Imagine a narrow cobblestone alleyway bustling with life. Street vendors selling fresh, vibrantly-hued local produce at every corner. Haggling housewives amongst fishmongers and grocers, having a good laugh, sharing recipes, tossing bright red tomatoes into rattan-woven shopping baskets. In an ideal world, so charming a scene would be commonplace. The need for brightly-lit, air-conditioned hypermarts decimated, such local farmers’ markets would then surely thrive. That is, however, strictly-speaking in an ideal world. Hypermarkets are, in reality, a necessity. Yet there is no disputing the benefits of buying and eating locally.